Beijing International Designer Toy Industry Exhibition 2027
Held concurrently: Beijing International IP Licensing & Cultural Creative Industry Exhibition

April 23-25, 2027
China International Exhibition Center (Chaoyang Hall)
Approved by: Ministry of Commerce of the People's Republic of China
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Exhibition Overview

A comprehensive industry platform covering global IP launches, copyright trading, creative incubation, exhibition exchange, and industry collaboration, providing solid support for industry development

30,000㎡

Exhibition area of nearly 30,000 square meters

100,000+

Professional & end-consumer visitors

RMB 50B

Chaoyang District 2028 IP designer toy industry target

12

Leading enterprises in Beijing Designer Toy Industry Development Alliance

Exhibition Basic Information

  • Full Name: Beijing International Designer Toy Industry Exhibition 2027 & Beijing International IP Licensing and Cultural Creative Industry Exhibition
  • Theme: IP Empowerment - Cross-Industry Synergy — Connecting the World, Inspiring the Future of Designer Toys
  • Date: April 23-25, 2027
  • Venue: China International Exhibition Center (Chaoyang Hall)
  • Approved by: Ministry of Commerce of the People's Republic of China
  • Hosted by: China-Europe Association for Technical and Economic Cooperation, Shanghai Golden Conference & Exhibition Group Co., Ltd., Beijing CIEC International Exhibition Center Co., Ltd., Organizing Committee of Beijing International Designer Toy Industry Exhibition
  • Organized by: Kunspire Enrichment Consulting Beijing Co., Ltd.
  • Hotline: (+86-21) 6439-6190
  • Email: info@goldenexpo.com.cn

Six Core Highlights

Actively supporting Chaoyang District's strategic initiatives in IP designer toy cultivation, creative talent development, digital technology empowerment, debut economy growth, and global brand expansion

Dual Exhibition Synergy

Build an Integrated Business Platform, Unlock Market Opportunities

Connecting the entire value chain including IP incubation, product showcasing, licensing transactions, cross-industry development, channel expansion, and investment & financing cooperation, with an exhibition area of nearly 30,000 square meters.

Precise Targeting, Dual-Track Operation

Empower Original Design Talent, Build IP Incubation Ecosystem

Establishing dedicated platforms for independent designers and original creative studios, incubating IPs through original design competitions, IP showcases, investment matchmaking, and expert guidance programs.

Capital Strategy, Policy Support

Drive Technology-Enabled Innovation, Develop New Industry Models

Focusing on the integration of AI, AR/VR, 3D printing, and other digital technologies with the designer toy and cultural creative industries, promoting the "AIGC + IP Creation" model, and accelerating the transformation toward digital and intelligent experiences.

IP Premiere, AI Designer Toys

Promote Industry Standards, Establish Quality Development Benchmark

Advancing the development of national standards for China's designer toy industry, promoting standardized, quality-oriented, and sustainable industry growth, and guiding the industry toward a new era of high-quality development.

Brand Global Expansion

Promote China Chic Culture, Accelerate Global Brand Expansion

Showcasing cultural heritage, China Chic creative products, and original Chinese designer toys, accelerating the transformation of traditional culture into younger, trend-driven, and market-oriented creative expressions, helping Chinese brands expand from product export to global brand and cultural influence.

North-South Complementarity

Build a Dual-Cycle Ecosystem, Stimulate Market Growth

Creating an innovative dual-cycle model integrating "B2B Industrial Empowerment + B2C Consumer Experience," connecting the industrial ecosystem with consumer demand to continuously unlock market potential.

Concurrent Events

Centered around four key dimensions: Industry Insights, Resource Matching, Creative Incubation, and Immersive Experiences — building a comprehensive event system across the designer toy and IP creative industry value chain

A High-Level Forums | Exploring Trends and Shaping the Future of the Industry

Beijing Designer Toy Industry Summit

Focusing on global expansion strategies for Chinese designer toy brands, full lifecycle IP operation and management, Generation Z consumption trends, industry standards and policy development. Executives from leading companies, renowned designers, investment institutions, and industry experts will share insights and strategic perspectives.

IP Licensing & Cross-Industry Integration Forum

Focusing on key pathways of IP commercialization, exploring innovative IP licensing models, commercial development of cultural heritage resources, integration of culture and tourism industries, and cross-industry brand collaboration. Strengthening the complete ecosystem from "IP Creation — Licensing Development — Product Commercialization — Market Expansion."

AI-Powered Designer Toy Innovation Summit

Focusing on the innovative application of AI in the designer toy industry, covering AI-powered design tools, metaverse-based creative applications, digital designer toy development and operation, and intelligent manufacturing transformation. Exploring new opportunities in AI plush toys, smart companion toys, and interactive robots.

B Professional Business Matching | Connecting Resources and Accelerating Commercialization

One-on-One IP Licensing Matchmaking Sessions

Connecting IP owners, brands, manufacturers, and distribution channels through targeted business meetings. Covering the complete process of creative development, copyright registration, IP evaluation, licensing transactions, product development, and market promotion.

Original IP Pitching & Investment Matchmaking

Open to independent designers, designer toy startups, and creative studios, providing a professional platform for showcasing promising original IP projects. Connecting with venture capital institutions, industry funds, brand enterprises, and commercial channels.

Business Matchmaking Program

Integrating upstream and downstream industry resources, connecting designer toy brands, manufacturing companies, professional buyers, distribution partners, and cultural tourism procurement organizations. Facilitating cooperation through targeted invitations, precise matchmaking, and onsite negotiations.

C Creative Competitions & Product Launches | Inspiring Innovation and Showcasing Industry Vitality

Designer Toy Original Design Competition

Open to designers, creative teams, and cultural creators worldwide, collecting outstanding original designer toy works. Entries evaluated on creativity, artistic expression, and market potential. Outstanding works receive exhibition exposure, commercial development, and brand collaboration opportunities.

Designer Toy New Product Launch Showcase

Creating a dedicated launch platform for brands and leading IPs, providing opportunities for global product premieres, limited-edition releases, and industry debut showcases. Supporting the "first launches, first exhibitions, and first showcases" strategy.

Annual Meeting of Designer Toy Industry Development Alliance

Bringing together alliance members to review industry achievements, analyze market trends, and discuss industrial collaboration, industry standardization, resource sharing mechanisms, and joint brand promotion.

D Interactive Experiences | Engaging Consumers and Creating Immersive Experiences

Designer Meet-and-Greet & Signing Events

Inviting renowned designer toy artists and leading designers from China and overseas to participate in onsite signing events, creative sharing sessions, and interactive activities. Establishing direct connections between creators, fans, and consumers.

Designer Toy Creative Workshops

Featuring DIY designer toy creation, model painting, and creative customization workshops, providing engaging hands-on experiences for young consumers, families, and visitors. Lowering the entry barrier to designer toy culture.

Limited Edition Releases & Exclusive Product Drawings

In collaboration with leading designer toy brands, introducing exclusive editions, collaborative releases, and rare collectible products. Through limited onsite sales and special product drawings, creating high-impact exhibition highlights.

Exhibition Zones & Product Categories

2 Core Exhibition Areas + 10 Specialized Display Zones, covering brand showcases, original IP incubation, technological innovation, China Chic culture, IP licensing, derivative development, and digital experiences

10 Specialized Display Zones

10 Specialized Display Zones

7 Major Product Categories

1. Designer Toys & Collectibles

Blind box collectibles, art figures, collectible statues, articulated figures, building blocks and model kits, BJD dolls, Sofubi soft vinyl toys, designer art toys, limited-edition collectibles, display models, mecha toys

2. Original IPs & Creative Design Works

Original IP characters, original illustrations, art toys, hand-painted artworks, original character designs, emerging designer collections, independent studio creations, personal artistic works

3. Technology-Driven Designer Toys & Digital Cultural Products

AI-powered designer toys, AI interactive robots, smart desktop companions, AR/VR interactive toys, 3D-printed customized collectibles, virtual IP characters, digital collectibles, metaverse-based applications, smart interactive cultural products

4. China Chic Cultural Products & Intangible Cultural Heritage Innovations

China Chic cultural and creative products, museum and cultural heritage derivatives, intangible cultural heritage-inspired designer toys, traditional culture collaborative products, China-style mecha collectibles, traditional art-inspired collectibles, city cultural souvenirs, cultural tourism merchandise

5. Licensed IP Resources Across All Categories

Animation and cartoon IPs, film and television IPs, gaming IPs, fashion and lifestyle IPs, virtual idol IPs, museum and intangible cultural heritage IPs, sports and esports IPs, artist collaboration IPs, cultural tourism IPs, original short-video IPs

6. IP Cross-Industry Derivative Products

Covering multiple application scenarios including fashion, beauty, FMCG, lifestyle, and digital products: collaborative apparel, bags and accessories, footwear, beauty products, IP-themed snacks, co-branded beverages, festival gift sets, creative stationery, art publications, 3C digital accessories, home decorations, artistic collectibles

7. Original IP Services & Creative Design Services

Designer toy design services, IP incubation and operation services, copyright registration, IP valuation and assessment, AIGC-powered design tools, 3D modeling services, virtual IP development, cultural creative marketing solutions, cross-brand collaboration strategies, brand rejuvenation and upgrading services

Media Partners

In-depth coverage by over a hundred mainstream media outlets, providing comprehensive dissemination of the exhibition

China Toy
CCTV Finance
Sina Toy
Toy World
Baby & Maternity
ToyFan
Toy Intelligence
Beijing Evening News
Sohu Parenting
Toy Merchant
Baby Online
Tencent Parenting

Exhibition Registration Process

01

Submit Application

Submit exhibition materials, a specialist will contact you within 3 business days

02

Qualification Review

Brand, product, and intellectual property compliance verification

03

Select Booth

Choose from available booths after approval

04

Dedicated Service Launch

One-on-one specialist to guide pre-show preparation

Contact Us

Booth Booking & Business Cooperation

Organizing Committee Contact

  • Hotline: (+86-21) 6439-6190
  • Email: info@goldenexpo.com.cn
  • Website: www.designertoyexpo.com
  • Venue: China International Exhibition Center (Chaoyang Hall)
  • Date: April 23-25, 2027

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